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BestTurn’s 9 Working Principles

BestTurn began as a project with a vision to lead sustainable change in the aviation industry.

Humble professionals who truly understand and deliver the value of service, stories of customer satisfaction created by respected employees —

this is how we are building a Sustainable Turnaround in the industry.


Best People, Best Turnaround

Here are our nine guiding principles.


1

Greeting First (Service Mind)


Every great service begins with a simple greeting.

Taking the first step to say hello is what true professionals do best.

We treat everyone as a person before a customer, with genuine sincerity in every moment.

2

Even One Second Late Means Missing On-Time (Punctuality)


In the aviation industry, on-time performance is one of the most critical KPIs.

For us, every second is more than just time — it’s a measure of trust.

No matter the circumstance, being on time is our pride.

3

Quick Replies Are the Ultimate Respect (Competitive Edge)


A fast response isn’t just about speed — it’s about showing respect for others’ time and effort.

That’s why we see prompt communication as one of our strongest differentiators.

4

We Unite for the Digital Transformation of Ground Handling (Innovation)


Innovation in ground handling isn’t just about technology.

It begins with our mindset, our habits, and the way we approach problems.

Through automation, data, and AI, we create more precise and efficient services —

but at its core, every innovation we pursue is always for people.

5

Our Work Reflects Our Values (Excellence)


Excellence is a habit. At BestTurn, we never aim for “average.”

There’s no such thing as “good enough” — not in a single cabin cleaning, nor in a single wheelchair service.

The quality of what we repeatedly do defines who we are.

6

Every Service Performance Is Measured by Customer Feedback (Customer-Centric)


What we handle isn’t just an aircraft — it’s the customer’s journey.

A passenger’s first impression and final memory are shaped by our hands.

We see the future in every change in NPS and turn each “moment of delight” into data to build a better tomorrow.

7

Together Through Challenges, With Joy in What We Do (Teamwork)


At this airport, no one works alone.

We fill in each other’s gaps and lend a hand the moment someone needs help.

This is the teamwork that defines BestTurn — the joy of working together and the strength of trust.

8

Ideas May Clash, But Respect and Harmony Prevail (Symphony)


An airport is a grand orchestra where countless teams and processes move in sync.

Differences in opinion are natural — they spark progress.

Yet even amid tension, we uphold mutual respect and order under a shared goal.

This balance of tension and respect — that is BestTurn’s Symphony.

9

Win the Right Way (Integrity)


We value the process as much as the outcome.

Only victories achieved in the right direction truly endure.

No matter the circumstance, we never compromise our principles — that is BestTurn’s promise of a Sustainable Turnaround.