BestTurn Co., Ltd. was founded by CEO Wonjin Choi, who previously served as Project Manager for Korean Air’s self check-in app development and as the branch manager of Aeroméxico, with the aim of addressing chronic labor shortages and challenging ground handling conditions through DX (Digital Transformation) and enhancing the value of labor. The company is now challenging the global market with a workforce optimization solution designed to most intelligently resolve the common issues faced by airports worldwide—staff shortages during peak hours and idle workforce during off-peak hours.
BestTurn Co., Ltd. has digitalized approximately 10 types of ground handling services, including cabin cleaning and wheelchair services, enabling the deployment of personnel at the right place and time. In particular, the company has recently helped alleviate workforce shortages at Incheon International Airport by flexibly providing manpower during early morning hours, such as for self bag-drop assistance. Through these efforts, BestTurn achieved a 21% reduction in labor costs for ground handling companies and recorded a Net Promoter Score (NPS) of 98, demonstrating its technological competitiveness. The company is preparing for its first global expansion into Narita International Airport in Japan and Singapore Changi Airport, with plans to further evolve into an inclusive employment platform supporting vulnerable job seekers.
CEO Wonjin Choi of BestTurn stated, “We aim to present a new global standard for airport operations and build a sustainable, win-win model that enhances the value of on-site labor through technology.”
Jaeseon Lee, CEO of the Incheon Center for Creative Economy & Innovation, commented, “BestTurn’s selection for the TIPS program recognizes its AI-driven technological capabilities in addressing labor shortages in the aviation industry. The Incheon Center will actively support the company’s global expansion and follow-up investment.”
